Media/Press Info

For media requests and information about GoByBike BC Society and our Provincial events, please contact: Terri-Lynn Gifford, Provincial Program Manager, GoByBike BC Society: terri-lynn@biketowork.ca

For requests about GoByBike Week in your community, please contact your local Community Coordinator.

Help spread the word about the Winter GoByBike Day

February 12, 2021

Event Description:
GoByBike BC Society is joining International Winter Bike to Work Day and encouraging British Columbians to ride their bikes on February 12, 2021. Whether it’s to work, to school, for fun, for exercise, to stretch your legs between Zoom meetings, to clear your mind … no matter the reason, just ride your bike on February 12!

GoByBike BC Society wishes to stress that provincial health COVID-19 physical distancing rules remain in effect. Please continue to respect all health guidelines for physical distancing and cycle
responsibly.

GoByBike Information & Resources

Download Centre:
Dropbox Folder (logos, banners, images & more) >>>

Social Media:
Facebook: @gobybikebc
Instagram: @gobybikebc
Twitter: @GoByBikeBC
Pinterest: gobybikebc

Spread Messaging via Social Media:

Example Instagram Content:

The countdown is on for #WinterGoByBike when “I ❤️ Winter GoByBike Day” celebrates the International Winter Bike [To Work] Day across BC – and the world –  on Friday, February 12, 2021. 🚴💥🚴  On February 12, ride to work or ride to work to work from home, ride around the block, or try a fat bike for the first time – join the movement and ride with the world! Are you in?!

#gobybike #gobybikebc #wintergobybikebc #flattenthecurvenotthetire #gobybikeyearround #getoutside #britishcolumbia #bc #cyclebc #cycle #cleancommute #bikelife #enjoytheride #cyclist #outsideisfree #burnfatnotfuel #justbikeit⁠ #internationalwinterbikeday @winterbiketoworkday #internationalwinterbiketoworkday #winterbikeday⁠ #bike2work #biketowork #bike2school #biketoschool #btww #btsw

Example Social Image:

About GoByBike BC Society and Bike to Work & School Week

Formerly Bike to Work BC Society, Go By Bike BC Society is a non-profit society that facilitates Bike to Work and School events and GoByBike events in more than 100 communities throughout BC.

We break down the perceived barriers that prevent people from using a bicycle for everyday transportation by creating an environment of encouragement and support and getting people to try it for the first time. Once people discover how enjoyable it is to use their bicycles for transportation during Bike to Work & School Week, many will continue to use their bikes instead of their motorized vehicles. 92 percent of our 2019 post-event survey respondents state that Bike to Work Week motivates them to continue to use their bikes for transportation after the event is over.

Learn more about program inception and history over the last 25 years…

Photos may be accessed via Flickr. The 2016-2019 photos can be accessed here: https://www.flickr.com/photos/147016926@N07/albums
Photos from events in 2011-2015 can be accessed here: https://www.flickr.com/photos/biketoworkbc/albums